Red Letters, Read Letters - Creating my alphabet

I began by gathering recognisable brands/logos that use the colour red.

After circling the letters I wanted to use in my alphabet I found that there were a few that I hadn't found; J, Q, Y and Z. After further searching I found these (below).

Now I had decided on all the letters for my alphabet I put them onto a Photoshop document so that I could see them clearly.

I didn't like how some off the letters had red shapes around them with white letters, this contrasted with the other letters and became too distracting. I used Photoshop to make sure each letter was red and with no background (below). I think this makes a big difference to the way one reads the letters as it is a more consistent style.

Once I had my final set of letters I began thinking of phrases to do with the colour red; caught red handed, red in the face, red flag, paint the town red, see red, red sky at night, shepherds delight, red light district, red hot and Red Hot Chili Peppers.

With my five favourite phrases, I began drawing out ideas that I could use in order to present them (see sketchbook). I found, that I was becoming increasingly fond of the less obvious representations of my chosen phrases.